EZ Tweeter

Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%

The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.

Building and maintaining a great e-commerce site can be overwhelming at times as it seems there is no end to what needs to be focused on. Wordpress is a great tool for e-commerce sites just starting out. But even small sites focusing on e-commerce should follow these simple rules.

As you can imagine, parents and teachers have strong opinions about the effect media and technology is having on America’s youth. About 73 percent of parents say they would like to limit their children’s TV watching. The top parental concerns of social media’s impact on kids include the following: violation of privacy, inappropriate sexual behavior, cyber bullying, identity theft/fraud, and diminishing ambition.

Pinners can now send individual pins to their friends on-site as long as they both follow each other – before, pins had to be sent via email. Pins can be sent on both desktop and mobile devices, to both desktop and mobile devices.

In the latest in an ongoing series of moves to shake things up, Yahoo announced a new partnership with Twitter Thursday that will see select Tweets being folded into the Yahoo newsfeed.

What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords. Basic literary translation theory says that good translations move beyond issues of “letter” (that is, a literal word-for-word trot) into the “spirit” of the language.

Social marketing scientist Dan Zarella just released data that shows how including exclamation points in your tweets earn more syndication (Retweets) but less clicks.

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.

Getting many of the SEO and social media experts of today in one place is a great way to compare thoughts and figure out what direction to take your business in the coming months. We asked eight industry leaders the following question: "What new SEO or social media tool (or new feature of a tool) are you most excited about using in 2013?"

You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).

For the most part, the people who register for your webinar are qualified leads. Some will be competitors because they want to see what you’re up to and will want to copy you, but most will be people who want to do business with you.