Thursday, December 12, 2013
10:36 AM | Posted by EZ TWEETER | Edit Post
While recent data shows that Upworthy has quickly become a viral content powerhouse, racking up 75,000 total Facebook interactions (Shares, Likes, Recommends) per post in the month of November, over-reliance on Facebook as a distribution channel means an uncertain future for some online publishers.
10:08 AM | Posted by EZ TWEETER | Edit Post
Do you hate blogging? Perhaps it seems like a time sink; alternatively, you may look on it as a way to take your business to the next level. Let’s look at some blogging tips which will help you to turn your blog into a powerhouse marketing tool. It’s easier than you think.
10:08 AM | Posted by EZ TWEETER | Edit Post
If you haven’t noticed your Facebook organic reach dropping like a lead balloon, you either haven’t been paying attention or are one of the lucky few that may have some more time. Am I going to leave Facebook altogether? No - but I am dropping it to the bottom of my priorities list when it comes to my newly revised social media strategy for 2014.
Last week it was revealed that more than two million Facebook, Twitter, and Gmail accounts may have been hacked in an international malware ploy. That bad news came on the heels of another privacy breach for Facebook-owned Instagram.
This new infographic by the marketo team, The Walking Dead Survival Guide for Marketers, should tide you over until the show returns. Read on to find out what marketing has in common with dodging zombies — it might be more than you’d think!
On any given day I share an educational blog post to probably 5-10 groups where I think it would be applicable and useful to folks. It saves me a lot of time and I always respond to comments when I get them. So is that being self-promotional when I think I’m being helpful or informative?
As we’re wrapping up 2013, we look back at the strategies that are working for the business and brands. Looking forward, it’s time to take a look at other strategies that might be good to incorporate in your social media planning for 2014.
9:24 AM | Posted by EZ TWEETER | Edit Post
In this week’s article I’ll be discussing software buying preferences of CRM suites and what this means for the market in 2014. Software Advice analyzed 5,279 interactions with software buyers between January and August 2013 and discovered the following trends.
If marketers aren’t able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we’re not very confident in our ability to execute it effectively. Adobe has a number of products it would like to sell to marketers, but in all fairness the research is well grounded
Those who are very active on Facebook and Twitter tend to have narcissistic or insecure personalities, according to credible studies. In many cases, those who frequently update Facebook statuses or post Tweets are doing it to glorify themselves. Do you think narcissism is inevitable in our social networking culture?
Since we can all learn something from mistakes, I personally think the “don’t do” tips are just as important and potentially more valuable than the best practice tips that we share. With this in mind, I wanted to take a moment to share three of the worst content marketing mistakes a business can make.
Wednesday, December 11, 2013
6:11 PM | Posted by EZ TWEETER | Edit Post
There are important differences between UI (user interface) and UX (user experience). UI is about chrome (frosting); UX is about interaction (cake). Better together, the properly layered and frosted cake symbolizes both the unique innovation and the repeatable approach to delivering sweet experiences.
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Social media can be very useful, especially for businesses that are under pressure to get customers or perish, and also for those who want t...
Need some last minute Twitter tips? You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched...
For a web developer, a graphic designer or system technician to achieve success, there are a variety of tools to choose from, many of which ...
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Daughter's Hotel Room Death Ignited a Mother's Quest for Answers - Nearly five years after her daughter's death was ruled a suicide, Kelly Osborn is still searching for answers. The 50-year-old Florida mother spends ev...1 month ago
- EZ TWEETER
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