Friday, September 21, 2012

PostHeaderIcon The Social Anatomy of Apple's iPhone 5 Launch

The subject of over two years’ worth of conjecture, debate and hyperbole – search results appear as far back as April 2010 – the iPhone 5 was always going to be a huge announcement and the buzzword on everyone’s lips for the weeks and months to come. I was interested to discover how real-life consumer discussions and reactions took shape globally in response to a product launch by an Exciting Brand or Lovemark – and what bigger brand or launch than the latest Apple event!

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