Thursday, August 9, 2012
2:53 AM | Posted by EZ TWEETER | Edit Post
What we learn from social media’s response to Southwest is that social media marketing is effective not because consumers are made more accessible, but instead because companies are made more accessible. The ease in promoting brand equity arises not from a company’s ability to reach consumers but instead by the relative ease with which an individual can ‘follow’ or ‘like’ a brand.
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A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to...
For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still ...
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