Friday, July 20, 2012
2:06 PM | Posted by EZ TWEETER | Edit Post
In taking a look at the activity of pharmaceutical companies in social media, I’ve provided a little of my own insight into measures brands can take to attract and engage while still meeting privacy and regulatory concerns. Despite the fact that there is currently minimal guidance in place for how pharmaceutical companies should participate, brands cannot afford leaving their social media initiatives in the hands of others.
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