Sunday, July 8, 2012
Social TV Apps are Changing How We Watch Television
A Viacom survey found that 56% of respondents use social apps on mobile devices to interact with friends while watching their favorite TV programs. In other words, over half of those interviewed (the survey represented a reasonable distribution of the TV viewing audience) are engaging in some form of social interaction with a mobile device while watching their favorite TV shows... Marketers should keep a close eye on where viewers are consuming popular TV shows, and shift ad-spend accordingly.
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