Friday, July 27, 2012

PostHeaderIcon Social media brings us closer than ever to Olympic athletes.



Want to know what Tom Daley’s bedroom looks like? Or how Matthew Mitcham amuses himself in the Olympic Park between training sessions? Or where 5,000 can sit down to dinner? At previous Olympics we might have relied upon official photographers, and on the media to want to cover this. The reality is we would never have seen this kind of behind-the-scenes view.

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