Sunday, July 1, 2012
5:35 AM | Posted by EZ TWEETER | Edit Post
Facebook’s Like button is often confused as an “Opt In” by marketers. All too frequently people who have clicked the Like button are thought of as a captive community where customers have opted in to marketing and engagement. Likes do not represent the actual size of a community, yet many organizations confuse the overall number with actual audience size. The difference between Like and other direct response triggers is...
Follow Me On Twitter!
A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here...
A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to...
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