Saturday, July 21, 2012
Brand Blindly Blunders Into Twitter Firestorm Inserting Their Promo Into Aurora Trend
Here is a perfect example of why you absolutely must do some basic due diligence before inserting your brand into an existing news cycle: A clothing boutique brand saw that "Aurora" was trending on Twitter. They blindly blundered into a firestorm by attempting to make the massacre of innocent people into a post about a dress they sell...
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