Tuesday, June 5, 2012
4:05 AM | Posted by EZ TWEETER | Edit Post
In the Land of Social Media, what goes up must go higher. And by higher, I mean how effectively we use it, not how many are using it. There are about 1 billion users on Facebook, and there are 7 billion people in the world. The challenge isn’t about how to get more people connected—it’s about how to engage with the ones who are there. Certainly businesses, both small and large, have realized that social is here to stay, and they need to have a working, evolving plan in order for social media to be an effective part of their overall strategy. Companies everywhere are creating new budget line items to figure out how to maximize this new communications channel.
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