Sunday, June 17, 2012

PostHeaderIcon Reality Check: Traditional Print Media Inspires Mobile Purchases



We’ve all had moments like this. You know, the one when the J. Crew catalog slips out of your mailbox, a brilliant yellow dress on its cover, shouting for attention. Who can resist picking up this fashion bible and thumbing the pages, seduced by a selection of classics that seem to jump off the page in every color of the rainbow?If you’re nodding your head, acknowledging that, yes, indeed, catalogs still lure you in, too, then you know I’m right when I say:Any merchant who thinks print in dead better think again.

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