Wednesday, June 6, 2012
3:50 AM | Posted by EZ TWEETER | Edit Post
Email marketing has long been the staple of digital marketers and online entrepreneurs. It is a marketing channel that, despite the stigma placed on it by spamming, phishing and other undesirable marketing tactics, remains a tried-and-tested component of the marketing mix. Social media, on the other hand, is an emerging market channel whose potentials are yet to be assessed and realized. Up until now, most digital marketers treat these two areas as distinct and separate from each other.
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