EZ Tweeter

We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different...



via Social Media Today - The world's best thinkers on social media http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/EdZs54uZAa8/path-social-brand-social-business